Let A={1,2} , B=$\phi$, C={3,4}
$(A \times B ) \times C= \phi \times C=\phi$
$A \times (B \times C)= A \times \phi=\phi$
$(A \times B)\times C= A \times (B \times C)$
Now let's take another Example
A={1} , B={2} , C={3}
$(A \times B ) \times C=$ { ((1,2),3) }
$A \times( B \times C)=${ (1,(2,3) ) }
$A \times( B \times C)$ ≠ $(A \times B ) \times C$
Hence we can conclude
The Cartesian product is not associative unless one of the involved sets is empty.
$A \times( B \times C)$ ≠ $(A \times B ) \times C$
"Hence Proved".