Using the $ILATE$ rule to select first and second function for integrating it by parts: The first function should be Logarithmic and second should be Algebraic.
For this question, first function would be $ln(x)$ and second would be $x$
$\therefore$ $\int_{0}^{1}xln(x)dx=ln(x)\times \frac{x^{2}}{2}-\int \frac{1}{x}\times \frac{x^{2}}{2}dx$
$\Rightarrow$ $\int_{0}^{1}xln(x)dx=ln(x)\times \frac{x^{2}}{2}-\frac{x^{2}}{4}$
$\Rightarrow$ $\int_{0}^{1}xln(x)dx=\left [ {0-\frac{1}{4}}-0 \right ]$ $=\frac{-1}{4}$
Option C is correct.