In effective Transmission you can consider the overhead , as it is explicitly given otherwise it will be given as negligible.
And in the Maximum Transmission Rate just discard that overhead an take the Ideal Situation.
Here is the calculation that I made for the data you've given..
Prop.Delay =10 μsec (Taking Speed=2.5*108 m/s)
Trans.Delay=102.4 μsec
Effective Data Rate= (128-30)/(10+102.4)= 0.871886 bits/μsec
Maximum Data Rate= (128)/(10+102.4)= 1.1387900 bits/μsec
Suggestions are welcome.