The reason is clearly stated in CLRS as :
if f(n) is larger than nlogba than it should be polynomially larger, this means that there must always be a factor of nϵ, where ϵ>0, in f(n) and not some smaller factor like logn.
Factors llike logn is asymptotically less than nϵ for any positive ϵ, so if these factors are present standalone then it doesn't satisfy the case 3 condition for master theorem. There must always be a factor nϵ more than nlogba in f(n) for case 3 to be satisfied.