First consider smaller example...
say list given $= \{3,1,2\} $ and say you want to search element $'2'$ in sequential way.So first you will visit first element and compare it with $'2' .$ If it is $'2'$ then your search will end at first element with only $1$ comparison. But if it is not equal to $'2',$ then you compare it with second element. so second element is $'1'$ so again search was unsuccessful and comparison required was total $'2'$ i.e. b/w $\text{'2' & '3' }$ and b/w $\text{'2' & '1'}$ and so on.
So if required element is found at first position , no of comparison $= 1;$
if required element is found at second position , no of comparison $= 2 ...$ and so on.
Now since our list is not sorted so it can be anything e.g. list can be $\{1,2,3\}$ or $\{3,2,1\}$ or $\{2,3,1\}$ etc. So the element we are looking for may be present at any of these three positions with equal chances of $1/3.$
Now consider our list containing $'n'$ elements. So element to be searched can be present at any of these $'n'$ positions in the list with equal chance(probability) of $1/n.$
Total comparisons required $= $ No.of comparison if element present in $1^{st}$ position $+$ No.of comparison if element present in $2^{nd}$ position $+$ $.......+$ No.of comparison if element present in $n^{th}$ position.
$= 1 + 2 + 3+ ......+n = n(n+1)/2$
Since there are $'n'$ elements in the list.
So avg. no. of comparison $=$ $\frac{\text{Total comparison}}{\text{total no of elements}} $ = $\frac{\frac{n*(n+1)}{2}} { n} $ $=$ $\frac{(n+1)}{2}$.