As given 9600 baud rate .
Generally relation between baud rate and bit rate , baud rate = N*bit rate
But here Nothing given , so baud rate = bit rate . 9600 bits / sec
and now we send 1 bytes with others bits parity bit , synchronize bit etc
For 1 byte send we will send 12 bits =1 bit for start bit, 8 bits for data, 1 bit for parity, 2 bits for stop bits.
As Here to send 1 byte takes 12 bits . Let replace byte will character word .
So total character sent 9600 bits/sec * 12 bit/character =800 character/sec
In 15 sec it will send 800 character/sec*15 sec = 12000 character .
Now again replace character with byte = 12000 byte .